Foundations. Fire. Rebirth.

Born from the conviction that professional success is hollow if it isn’t anchored in personal authenticity and timeless truth, Ground & Grow bridges the gap between high-level strategy and holistic wellbeing. We believe that true elevation requires deep roots. By helping high-performers find their ground, we empower them to lead with love and purpose and eventually #celebratethesummit with a soul that is still intact.

Philosophy
Sourcing
Founder

Our philosophy is built on five foundational pillars—the infrastructure for an unshakeable life. While these pillars provide the framework for your growth, they rest upon a bedrock of faith and the intentional stewardship of one's spirit. Each pillar is activated through targeted coaching roadmaps and supported by curated collections offered through The Well, a space designed to ground your daily practice.

INTUITION: Reclaiming Your Ground

  • The Work: Coaching to dismantle external noise and reconnect with your inner compass.

  • The Collection: Tools designed to support the quiet, essential phase of personal discovery and self-trust.

  • The Mantra: #findyou.growtrue.

RESILIENCE: The Architecture of Grit

  • The Work: Developing the mental and emotional endurance to stay centered during volatility.

  • The Collection: Durable, tactile essentials that serve as physical anchors when the environment shifts.

  • The Mantra: #hardaswoodpeckerlips

RESTORATION: The Art of the Mend

  • The Work: Strategic coaching on nervous system regulation and burnout prevention.

  • The Collection: Sensory-focused products created to facilitate deep rest and intentional healing.

  • The Mantra: #savortheseason

ACHIEVEMENT: The Integration of the Climb

  • The Work: Guidance on processing success and aligning your new reality with your core values.

  • The Collection: Artifacts of celebration and reflection that help you internalize your progress.

  • The Mantra: #celebratethesummit

LEGACY: The Overflowing Well

  • The Work: Developing a sustainable framework for leadership and mentorship that prioritizes the "giving forward" mindset.

  • The Collection: Curated goods centered on gratitude and generosity—designed to help you honor those who paved the way and invest in those following behind.

  • The Mantra: #thegivingground

Perspective is the ultimate provision.

At Ground & Grow, mindset is the Central Axis integrated into every pillar. It is the mental fluidity that ensures your core stays anchored, your shift stays steady, and your waypoint stays clear.

We provide the tools to keep your perspective adaptable, creative, and constructive through every season.

The Mantra: #mindsetinmotion 

Mindset is the bridge between where you are and where you are destined to be.

Our Sourcing Philosophy: Rooted in Purpose

At Ground & Grow, we believe that how an object is made is just as important as the joy it brings you.

Artisan Made & US-Based

We intentionally source from small, US-based businesses that prioritize ethical and eco-friendly manufacturing. From the wheel-thrown ceramics we select to the organic tea blends we source, most of our goods are hand-crafted by skilled artisans who share our commitment to quality and conscience.

Purposeful, Not Plentiful

We strive to maximize the impact of every dollar while minimizing our footprint on the earth. You won’t find excessive plastic or throwaway fillers here. Instead, we use multi-use, for-purpose items to protect your treasures—like our branded natural jute and leather totes or the vibrant tea towels that serve as a soft liner today and a kitchen essential tomorrow.

A Legacy of Kindness

By choosing this kit, you are supporting a network of independent makers, organic farmers, and small-batch creators. It is our way of ensuring that the "growth" we talk about extends far beyond your purchase—it reaches the hands and homes of the people who made these beautiful things possible. 

Amber Richards

My Foundation: Forged for the Journey

My truest credentials aren’t found on a resume; they were forged in the fire of lived experience.

While my discipline was built as an Air Force SERE (Survival, Evasion, Resistance, and Escape) Specialist, my credentials through earning an MPA and SHRM-SCP, and my experience polished in the world of Operations and HR, I’ve found that true strategy requires more than technical skill. It requires the wisdom earned by navigating your own wilderness—a path I have walked both in the literal wild and through the figurative landscapes of high-stakes leadership. This journey taught me that resilience isn’t a corporate buzzword; it is the daily practice of choosing to stand your ground because you finally know exactly who you are.

My Compass: Faith & Resilience

This internal steadying is rooted in my Christian faith. Refined by my own stumbles and seasons of questioning, I offer a perspective that honors both the climb and the fall. In the moments when the ground shifted beneath me, my faith was the one unshakeable foundation that allowed me to take root again. My commitment to integrity, hope, and the inherent value of every individual is fueled by my own story of being reclaimed—proving that no one is ever too lost to find their way home.

In a world of shallow soil, we help you build deep roots.

My Work: Ground & Grow

Today, I translate that lived experience into Ground & Grow, serving as a guide for others walking through their own wilderness. We provide the strategy and the provisions to help you navigate your next chapter through three core offerings: The Well, The Hearth, and The Guidance.